|4 Advanced Strategies For Facebook Advertisers.|
A common mistake made by Facebook advertisers is choosing too broad an audience to target. We will discuss some advanced tips to make sure your campaign gives you ROI and generates quality leads.
- Right Audience Right Ads.
Choosing the right audience and keeping your content relevant is the key to running a successful Facebook ad. If you’re selling women’s clothing, for example, narrow down your audience criteria so that you don’t target all women who are between the ages of 18-65 and live in the United States.
This is a large audience but too broad and selecting these filters would typically mean lower click-through rates, and wasted ad spend. As an ultimate deterrent, the Facebook ad platform can actually cancel your campaigns if it observes very low engagement or negative feedback.
A great way to focus on the right people and audience is to build a “copy cat”. This is when you take a list that you have collected from website visits, actual customers or newsletter subscribers. Then you create an audience of Facebook users who are similar to these customers and subscribers. For example, most email software providers allow you to search by specific filters in your contact list, even those who have unsubscribed. Allowing you to use the data you have to target people already interested in your product or service and then expand it to people who are look – alikes. You can then build Facebook ads to show display ads, videos to these people who fit your customer profile.
- Retargetting Look-alikes.
By targeting your existing subscriber list you can reach them also on Facebook, you can cultivate people already interested in your business and who have at some point engaged with your outreach social or website content. You may, for example, target people based on their purchase history to incentivize them to buy more frequently or refer your latest products to their friends. Those who have not bought before but subscribed can be cultivated with campaigns like competitions or promotions to try your products.
In the Facebook Ad Builder, you can import a list of people who were previously on your distribution but unsubscribed, and by offering them a strong, persuasive reason to get back on your list you redeem that potential prospect. They unsubscribed in the first place because your offer or content was not strong enough or they were not in the market at the time. You may catch them now at a better time or in a moment when they do need your product or services.
- List size and Duration.
An advanced tip for advertisers on Facebook is to have at least 50 people in the audience list, if fewer than this, you may want to extend your ad’s duration to 3 weeks or more. Because anything shorter and your contacts will be shown the ad too frequently which would put them off, lead to bad ad performance metrics and possibly negative feedback from those users you are trying to ingratiate. For a company that can help you with Facebook inserzioni and manage such audience lists try https://powercbo.com/.