There was a time in the past when plastic surgeons had a bad reputation. When plastic surgery was still in its infancy, many people didn’t trust medical services. Terrible surgery stories didn’t help, either. Since only wealthy people could afford plastic surgery, surgeons only had to worry about them. These days, it’s not enough to target wealthy people alone. As more procedures become affordable, there are many potential patients out there. Reaching out to them through a digital marketing strategy is necessary. Plastic surgeons also have to pay attention to plastic surgeon reputation management.
Despite the rising popularity of these procedures, many people still don’t trust the services. They’re careful in determining whom to trust. The fly-by-night clinics also damage the reputation of surgeons even more. It makes more sense to focus on having quality reputation management strategies.
Write authority articles
The first step in winning people’s trust is by establishing authority. Let them know that the clinic understands the procedures offered. Keep the blog posts coming. They need to be informative and fact-based. Provide more details about the procedure people might want to know before deciding to pursue an appointment. Preparation and post-care tips are also useful. Giving them free details related to plastic surgery might help establish trust. Most of them won’t make an appointment the first time, but they will have a reason to come back. They will keep reading the blogs until it’s clear that the services are worth getting.
Respond to comments on forums
There are also forums dedicated to plastic surgery. People start threads to discuss issues and concerns. If there are questions, try to be the top commenter. It helps in establishing authority even more. Given the dozens of people viewing the exchange, it’s crucial to have a response. It answers questions and promotes the clinic. The good thing is that even if the thread is already closed, the exchange is still visible to recent visitors. They can get information from the response posted. The organic interaction will also convince more people to trust the services offered.
Deal with reviews
The main point of focusing on plastic surgeon reputation management is to deal with reviews. It starts by asking previous patients to say something nice. Not all of them will do it, but consistent reminders help. When there are more reviews, online presence increases. It also helps increase ranking on the search engine. There are more links, brand mentions, and keywords related to the clinic.
For positive reviews, responses are necessary. They help make people feel good about the decision to leave a review. It’s an acknowledgment of the effort. When responding, include links to the website. Make sure they appear organically. If people click on them, they will know more information. If it’s too promotional, they might decide against clicking the link.
Negative reviews are more crucial. When people see negative reviews, they become more worried about getting the services. It’s terrible for plastic surgeons since one negative review can destroy the reputation. Getting it back is close to impossible without the right tactics. Imagine if someone accused the surgeon of a botched procedure. No one will trust the surgeon again. Try to set the record straight by giving evidence and a counter-narrative. Provide reasons why the information is incorrect and inaccurate. It’s not only for the person who gave the review but for readers who may be potential patients. They need to know the truth. If the problems existed and the concerns are valid, the approach should be different. Be humble in acknowledging what happened and try to correct the mistake. Make sure, though, that there are no legal repercussions. Ask the legal team first. If the clinic faces penalties with the admission of guilt, there should be no apologies. The tone has to be the same- diplomatic and professional.
Create quality videos
Instead of writing articles alone, videos help. They show the faces behind the plastic surgery team. It’s easier to build trust when the physicians can show their faces to talk about the procedures. There are many ways to attract views. It can be through a question-and-answer type of vlog. An informative vlog that provides details will also help. Perhaps, there can be a demo of the procedure using a dummy to have a more concrete picture for the interested patients.
Plastic surgeon reputation management should be a priority
Again, it’s not easy to have a positive reputation back once it’s broken. Strive to win people over using different tactics. Work with agencies whose experts can do the job well. They will also use strategies that will make people forget their fears. The plastic surgeon reputation management agencies know what they’re doing, and paying for the services offered is worth it.